My name is Jason Dicks, I am a firefighter from England, family man, father of 2 beautiful children and owner of Herobody, a fitness brand that’s dedicated to helping people to get in to shape, achieve that Herobody look, and navigate through the corrupt and shady fitness industry. After I suffered a prolonged shoulder injury and 2 operations, I slowly piled on the pounds, it crept up on me out of nowhere and I went from skinny teenager to 230lbs of fat.
Once I had made a full recovery I knew I needed to fix this, and quick! So I used what knowledge I had from my qualifications in sport and exercise science, and furthered my self study in body re-composition to get in to shape, but I didn’t want to be skinny again either, I wanted something different, I wanted to look like the superheroes that I admired so much growing up, I wanted that Herobody!
It was through this journey however that I witnessed something, something that I had been blinded by at first, but thanks to the knowledge I already had I began to very quickly smell a rat, I knew a 10 minute home ab workout wouldn’t make me look like the man on the front cover of the magazine, I knew drinking a protein shake would have no additional benefits than just eating regular food, I knew It was unnecessary to stick to an incredibly restrictive diet that would not be sustainable or enjoyable, I knew I didn’t need to set an alarm every 2 – 3 hours to eat a tiny meal or I was going to lose muscle, I knew the magic pill wouldn’t make me look like the man on the bottle. And believe me when I say this is just the tip of the iceberg!
I couldn’t believe it but the more this became a passion of mine the more I realised how corrupt the industry was, which is a real shame, but it was everywhere! Supplement companies mis-marketing products, or selling absolute rubbish at extortionate prices by exploiting the insecurities of regular people who just want to get in to shape, steroid using bodybuilders who tell people they are all natural in order to sell a product or service, images in magazines again of these lying steroid users giving false hope and setting unrealistic standards to the very people who idolize them.
And so Herobody was born.
I want Herobody to be a brand you can trust!
I want Herobody to help you to achieve your fitness goals, in the real world, around work, kids, life. In an enjoyable way to still enjoy your favourite foods or without lying to you or selling you things you don’t need at prices you can’t afford!
Because I believe anybody can easily get in to shape and feel better about themselves, and I believe fitness should enhance your life, not take over it.
This is my story, now let me help you create yours!